Fine Points

What I Learned at the 2022 CASE Editors Forum

The annual event gathers college and university magazine editors for 2½ days of professional development.

Who Are the People in Your Neighborhood?

The start of a new school year offers a good time to brush up on community relations. A few steps will go a long way to building trust.

Happy New Year!

At most schools, July 1 marks the start of a new academic year. Because it’s also a rare time when school offices are quiet, the start of July is a wonderful opportunity for communicators to start preparing for the coming year.

Look to the future: Planning for key trends

As you deal with the day-to-day responsibilities of your communications office, do you also block out time to plan, or even think about, next year?

Two Whys and a What

If you need to regain your mojo over spring break, this short exercise can provide an end-of-year push.

An Inspiring Conclusion to the NAIS 2021 Conference

Journalist Nikole Hannah-Jones and best-selling author Jason Reynolds spoke powerfully to a moment of opportunity in independent schools.

How to develop a creative brief

A creative brief can be a great tool for any communications project. Developing one at the start puts all stakeholders on the same page in terms of project goals and primary tactics.

Takeaways from the 2021 CASE-NAIS Conference

This year’s conference was particularly memorable for its major themes — diversity, equity, and inclusion (DEI) and Covid-19.

Hello, World!

Today is the day I throw open the virtual doors on my new venture, Fine Point Communications. After all the preparation, “going live” feels immensely satisfying — and a little scary.