When severe weather bars people from school, communications staff need to act fast to keep everyone in the loop. That requires preparation.
Outsourcing by the project is inefficient and unreliable. Instead, schools should turn to rolling, monthly contracts with standout freelancers.
Despite meaningful investment by schools, the payoff seems based more on hope and faith than on hard data. So what comes now?
Tabletop exercises identify gaps in a school’s crisis plan, such as blind spots and needed personnel.
When trouble comes to campus, prompt and professional crisis communications is an important part of protecting reputation.
Communicators can help school teachers and students understand ahead of time what they should do in a critical moment.
The Private School MarCom Survey Report shows plenty of encouraging signs for communications offices, as well as a few worries.
Asking questions is a good way to find things out. That’s why school communicators should get in the habit of surveying their audiences.
Struggling to find the perfect photo to accompany your story? Reverse that process! Before reporting or writing, start by thinking visually.