Fine Points

How to develop a creative brief

A creative brief can be a great tool for any communications project. Developing one at the start puts all stakeholders on the same page in terms of project goals and primary tactics.

Takeaways from the 2021 CASE-NAIS Conference

This year’s conference was particularly memorable for its major themes — diversity, equity, and inclusion (DEI) and Covid-19.

Hello, World!

Today is the day I throw open the virtual doors on my new venture, Fine Point Communications. After all the preparation, “going live” feels immensely satisfying — and a little scary.