Posts by sbutterworth

Group of people on their phones

Look to the future: Planning for key trends

April 15, 2021 Posted by Management, Strategy 0 thoughts on “Look to the future: Planning for key trends”

As you deal with the day-to-day responsibilities of your communications office, do you also block out time to plan, or even think about, next year?

A girl engages in remote learning with her rabbit while a math teacher instructs on her computer screen

Two Whys and a What

March 8, 2021 Posted by Management, Tactics 0 thoughts on “Two Whys and a What”

If you need to regain your mojo over spring break, this short exercise can provide an end-of-year push.

Nikole Hannah-Jones addresses the 2021 NAIS conference

An Inspiring Conclusion to the NAIS 2021 Conference

March 1, 2021 Posted by Management, Strategy 0 thoughts on “An Inspiring Conclusion to the NAIS 2021 Conference”

Journalist Nikole Hannah-Jones and best-selling author Jason Reynolds spoke powerfully to a moment of opportunity in independent schools.

A glass board showing project planning in progress. It's covered with Post-its and wax pencil marks.

How to develop a creative brief

February 23, 2021 Posted by Creativity, Tactics 0 thoughts on “How to develop a creative brief”

A creative brief can be a great tool for any communications project. Developing one at the start puts all stakeholders on the same page in terms of project goals and primary tactics.

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Clockwise from top left, Marjorie Jean-Paul, Courtney Archer-Buckmire, Joycelyn Blizzard, and Jan Abernathy.

Takeaways from the 2021 CASE-NAIS Conference

February 15, 2021 Posted by Management, Strategy 0 thoughts on “Takeaways from the 2021 CASE-NAIS Conference”

This year’s conference was particularly memorable for its major themes — diversity, equity, and inclusion (DEI) and Covid-19.

Hand with scissors cutting a red ribbon

Hello, World!

January 29, 2021 Posted by Creativity, Strategy, Tools 0 thoughts on “Hello, World!”

Today is the day I throw open the virtual doors on my new venture, Fine Point Communications. After all the preparation, “going live” feels immensely satisfying — and a little scary.