Posts in Creativity

View of downtown San Francisco from San Francisco Bay.

What I Learned at the 2022 CASE Editors Forum

April 25, 2022 Posted by Creativity, Editing 0 thoughts on “What I Learned at the 2022 CASE Editors Forum”

The annual event gathers college and university magazine editors for 2½ days of professional development.

A glass board showing project planning in progress. It's covered with Post-its and wax pencil marks.

How to develop a creative brief

February 23, 2021 Posted by Creativity, Tactics 0 thoughts on “How to develop a creative brief”

A creative brief can be a great tool for any communications project. Developing one at the start puts all stakeholders on the same page in terms of project goals and primary tactics.


Hand with scissors cutting a red ribbon

Hello, World!

January 29, 2021 Posted by Creativity, Strategy, Tools 0 thoughts on “Hello, World!”

Today is the day I throw open the virtual doors on my new venture, Fine Point Communications. After all the preparation, “going live” feels immensely satisfying — and a little scary.