As communications offices perform a broader range of duties, the traditional practice of hiring generalists is now less promising.
Editing
While AI moved this school year from a curiosity among educators to the center of conversation, understanding of the technology is elusive.
Wise communicators know to have crisis messaging prepared and blessed ahead of time so they can simply act when things get hectic.
The buzzy vibe we observed through the one-day conference validated our belief that communications directors would gain much from gathering.
Independent school conferences are devoting plenty of programming to generative AI to meet the curiosity and interest in the technology.
To simplify the massive job of publishing a magazine, approach each issue not as one giant project but as three smaller ones.
To perform its role in the school properly, communications must understand the purpose and goal of each project assigned.
In the five years since Fine Point Communications’ founding, we’ve seen several trends take hold with big implications for schools.
A climate survey gathers experiences, behaviors and perceptions about a school from its entire community, exploring a wide range of topics.
Schools prizing efficiency and ROI from communications, instead of originality or craft, are puzzled why their distinctions aren’t noticed.
We are presenting a day-long professional development conference specifically for communications directors at independent schools.
Communicators are quietly voicing the fear that photography has become a job on-campus staff can do but not well.