Outsourcing by the project is inefficient and unreliable. Instead, schools should turn to rolling, monthly contracts with standout freelancers.
Management
Despite meaningful investment by schools, the payoff seems based more on hope and faith than on hard data. So what comes now?
Tabletop exercises identify gaps in a school’s crisis plan, such as blind spots and needed personnel.
The Private School MarCom Survey Report shows plenty of encouraging signs for communications offices, as well as a few worries.
The start of a new school year offers a good time to brush up on community relations. A few steps will go a long way to building trust.
At most schools, July 1 marks the start of a new academic year. It’s also a wonderful opportunity to start preparing for the coming year.
As you deal with the day-to-day responsibilities of your communications office, do you also block out time to plan, or even think about, next year?
If you need to regain your mojo over spring break, this short exercise can provide an end-of-year push.
Journalist Nikole Hannah-Jones and best-selling author Jason Reynolds spoke powerfully to a moment of opportunity in independent schools.