When severe weather bars people from school, communications staff need to act fast to keep everyone in the loop. That requires preparation.
Tactics
Outsourcing by the project is inefficient and unreliable. Instead, schools should turn to rolling, monthly contracts with standout freelancers.
Tabletop exercises identify gaps in a school’s crisis plan, such as blind spots and needed personnel.
Struggling to find the perfect photo to accompany your story? Reverse that process! Before reporting or writing, start by thinking visually.
Pitching stories to the media is yesterday’s news. Today schools get stories noticed by writing them in-house, then promoting them hard.
The start of a new school year offers a good time to brush up on community relations. A few steps will go a long way to building trust.
If you need to regain your mojo over spring break, this short exercise can provide an end-of-year push.
A creative brief can be a great tool for any communications project, aligning all stakeholders on project goals and primary tactics.