Consulting

Beyond day-to-day communications needs, educational messaging can also extend into strategic planning, media relations, crisis communications, and admissions and development marketing.

Projects in any of these areas can severely tax a communications office. Call on Fine Point Communications to add a veteran capacity to your team, allowing you to advance your school’s strategic ambitions.

Strategic planning

Producing a strategic plan is one of the highest callings a communications office can face. The final product will drive the institution for years to come, and it needs to inspire people as much on Day One as in Year Three or Four.

Make sure your strategic plan fulfills this potential by partnering with Fine Point Communications.

I helped produce the five-year plan for a Washington, D.C., independent school that would serve as a roadmap for two successive heads of school. With inspiring words and captivating photo selection and page design, the final publication drew rave reviews from governing board members, faculty, staff, and parents.

Media and community relations

When reporters contact you for comment, the moment contains as much opportunity as risk. Make sure you maximize the odds for getting your message heard by consulting with Fine Point Communications.

A longtime journalist, I can advise you on the best course to take with a given issue or story, as well as offer tips on how to develop relationships with a particular outlet or reporter.

If neighborhood relations pose a challenge for your school, consult with Fine Point for strategies on resetting those relationships to engage productively and authentically with residents.

Crisis communications

The goodwill and trust your school has built up over years will never be more important than when the time comes to convey bad news. Fine Point Communications is deeply experienced with crisis communications for independent schools, and we can assist you with providing your school community with needed information without creating undue anxiety or alarm.

Whether you are notifying people of a leadership transition, a medical situation, or tragic developments on campus, Fine Point can give you the counsel and hands-on support you need at a pivotal time.

Admissions and development marketing

Building upon the school’s brand to market admissions and development opportunities is an important responsibility before many communications offices. When open houses and giving campaigns overlap, though, getting all the work done on time and under budget can be challenging.

Fine Point Communications is your partner on developing messages and materials that will attract prospective students and donors and persuade them to commit to your school. Whether you are developing a new annual theme or adding onto an existing initiative, call on Fine Point for assistance.

Website

A robust website that meets the needs of your target audience is critical to your institution’s success. Your site is the school’s window to the world, one that will largely determine whether prospective students visit your campus and, ultimately, apply for admission.

Fine Point Communications can help you do more with this indispensable resource, as well as to learn more about how visitors use it and to help you reach a wider audience. If dealing with your website is too far down your long priority list, contact Fine Point today.