Consulting

Beyond day-to-day communications needs, educational messaging can also extend into strategic planning, media relations, and crisis communications.

Projects in any of these areas can severely tax a communications office. Call on Fine Point Communications to add capacity to your team and advance your school’s strategic ambitions.

Strategic messaging

When heads of school and boards have important news to share, the point is often to inspire excitement, confidence and positive change.

Whether the announcement involves a strategic plan, a leadership transition or a new initiative, Fine Point Communications can be a helpful partner in crafting and refining what gets shared with the community.

Our experience with producing these types of messages means we are able to hit the ground running. Calling us in also allows your communications office to stay on track with its demanding list of everyday responsibilities.

Crisis communications

The goodwill and trust your school has built up will never be more important than when conveying difficult news.

Fine Point Communications and its parent, RW Jones Agency, are deeply experienced with crisis communications for independent schools; in fact, we are pre-approved by United Educators as a crisis communicator. We know how to provide a school community with needed information without creating undue anxiety or alarm.

Whether you are notifying people of a leadership transition, a medical situation, or tragic developments on campus, Fine Point can give you the counsel and hands-on support you need at a pivotal time.

Media and community relations

When reporters contact you for comment, the moment contains as much opportunity as risk. Maximize the odds for getting your message heard by consulting with Fine Point Communications.

We’ll advise you on the best course for a given issue or story, and offer tips for developing helpful relationships with particular outlets.

If neighborhood relations are a challenge, consult with Fine Point on resetting those relationships and engaging productively with residents.

Website and social media

Your website and social media accounts are the school’s window to the world. Having them at their best is critical to institutional success.

Fine Point Communications can help you do more with these indispensable resources and reach a wider audience. When updating your website or managing your social media is too far down your to-do list, contact Fine Point today.