Scott Butterworth is the principal and founder of Fine Point Communications.
Scott is widely recognized among independent schools for his expertise with crisis communications, marketing and communications strategy, and elevating publications.
He presents regularly before conferences such as CASE-NAIS, the International Coalition of Girls’ Schools, Small Schools Leaders and state and regional gatherings. And he serves annually as a judge for InspirED School Marketers’ Brilliance Awards.
In 2025, Scott conceived a new conference for independent school communications directors. The inaugural Fine Point Off-Site brought some 20 directors to Seattle in February 2026 for professional development and networking.
Prior to launching Fine Point in 2020, Scott directed communications for National Cathedral School, a girls’ school in Washington, D.C.
There, he centered an integrated marketing communications plan around the brand “We believe in the power of young women.” This fueled substantial growth, including in social media audience, admissions inquiries, and dollars raised through annual giving.
His work at NCS was recognized by the Council for Advancement and Support of Education, SimpsonScarborough and InspirED School Marketers.
Scott was also a journalist for 25 years, most of them as an editor at The Washington Post. Working with many of the best reporters in the world, he earned a reputation for quick and calm editing to improve copy while meeting tight deadlines.
While he has managed digital publications since 2007, Scott also has extensive knowledge of every element of print communications, including layout, graphics, proofreading, and production.