About

Scott Butterworth is the founder and principal of Fine Point Communications. He brings to the firm decades of experience in mass-media and educational communications.

From 2015 to 2020, he directed communications for National Cathedral School, a girls’ school in Washington, D.C. There, he centered an integrated marketing communications plan around the brand “We believe in the power of young women.”

The plan fueled substantial growth, including in social media audience, admissions inquiries, and dollars raised through annual giving. The new brand—drawn from the mission statement—also built pride and connection among constituents on and off campus.

Head shot of Scott Butterworth

Scott Butterworth is a wise, efficient and perceptive editor — the kind who makes your copy sing

Scott’s work at NCS was recognized regionally and nationally with awards and speaking opportunities. Most recently, he served on the Planning Committee for the 2021 CASE-NAIS Independent Schools Conference, which drew the largest turnout in the event’s 50-year history.

Scott was also a journalist for 25 years, most of them as an editor at The Washington Post. Working with many of the best reporters in the world, he earned a reputation for quick and calm editing to improve copy while meeting tight deadlines.

While he has managed digital publications since 2007, Scott also has extensive knowledge of every element of print communications, including layout, graphics, proofreading, and production.

Scott is a member of the Editorial Freelancers Association and ACES: The Society for Editing.

He and his family live in Rockville, Md., where Scott and a daughter are beekeepers in their backyard apiary.