Scott Butterworth is the founder and principal of Fine Point Communications. He brings to the firm decades of experience in mass-media and educational communications.
From 2015 to 2020, he directed communications for National Cathedral School, a girls’ school in Washington, D.C. There, he centered an integrated marketing communications plan around the brand “We believe in the power of young women.”
The plan fueled substantial growth, including in social media audience, admissions inquiries, and dollars raised through annual giving. The new brand—drawn from the mission statement—also built pride and connection among constituents on and off campus.