Program schedule
- 8:00 am: Check-in; breakfast (provided by Fine Point Communications)
- 8:45: Welcome and introductions
- 9:15: “A First Look at Findings From the 2026 Private School MarCom Survey“
- 10:00: “The Dashboard, Deciphered: Making Sense of Google and Meta Analytics,” by Jon DeNunzio
- 11:00: “Communications Under Pressure: Practice With Crisis Scenarios,” an interactive exercise
- 12:00-1:00 pm: Lunch (provided by Fine Point Communications)
- 1:00: “The Kid Factor: Engaging the Audience Who Actually Chooses Your School,” by Deborah Baum
- 2:00: “Elevating the Profession”: A conversation with Jan Abernathy
- 3:00: Coffee break (provided by Fine Point Communications)
- 3:30: “What Comes Tomorrow: Preparing for the Future,” an interactive exercise
- 4:30: Conclusion and farewells
Location
550 Light Street
Baltimore, MD 21202
The venue is four blocks southeast of the Baltimore Convention Center, the headquarters for NAIS’s Thrive 2027 conference.
For the Off-Site, we will gather in the Westminster Room, on the main floor, with meals in the nearby Guilford Room.
Meet Our 2027 Faculty
Fine Point Off-Site sessions are led by communicators widely recognized for their expertise in the field.
Jan Abernathy is the chief communications and strategy officer at The Browning School, a K-12 independent school for boys in New York City.
Deb Baum is the senior director of communications and strategic institutional marketing at The Bryn Mawr School, a PK-12 school for girls in Baltimore.
Jon DeNunzio is president of Squarely Digital, a digital marketing agency that helps organizations reach their goals with pay-per-click advertising.
Important note
To gain the most out of the 2027 Fine Point Off-Site, attendees should direct/manage/lead the communications (or marketing and communications) function at their school.
Are you an aspiring leader? Fine Point Communications intends to offer programming in the future that will better meet your needs. In the meantime, subscribe to our Refill newsletter for ongoing — and free! — professional development.
Questions?
Contact Fine Point Communications at hello@finepointcommunications.com.