Leaders need to discuss the demands of photography and learn about the frustrations that employees are increasingly feeling.
Management
Schools are not investing in boosting their employees’ technical skills and have cut back on hiring less-experienced people.
A better understanding of why marketing and communications matter to schools and how they work will encourage greater buy-in.
Outsourcing by the project is inefficient and unreliable. Instead, schools should turn to rolling, monthly contracts with standout freelancers.
Despite meaningful investment by schools, the payoff seems based more on hope and faith than on hard data. So what comes now?
Tabletop exercises identify gaps in a school\’s crisis plan, such as blind spots and needed personnel.
The Private School MarCom Survey Report shows plenty of encouraging signs for communications offices, as well as a few worries.
With independent school staffers routinely leaving mid-year, administrators must constantly think about how they'd respond to surprise vacancies.
The start of a new school year offers a good time to brush up on community relations. A few steps will go a long way to building trust.
At most schools, July 1 marks the start of a new academic year. It’s also a wonderful opportunity to start preparing for the coming year.