Leaders need to discuss the demands of photography and learn about the frustrations that employees are increasingly feeling.
With all the changes affecting online traffic, it’s timely for independent schools to take a fresh look at how their website is doing.
Schools are not investing in boosting their employees’ technical skills and have cut back on hiring less-experienced people.
Independent school magazines consistently trip up themselves with a few habits, while these practices will upgrade any issue.
A better understanding of why marketing and communications matter to schools and how they work will encourage greater buy-in.
When severe weather bars people from school, communications staff need to act fast to keep everyone in the loop. That requires preparation.
Outsourcing by the project is inefficient and unreliable. Instead, schools should turn to rolling, monthly contracts with standout freelancers.
Despite meaningful investment by schools, the payoff seems based more on hope and faith than on hard data. So what comes now?
Tabletop exercises identify gaps in a school\’s crisis plan, such as blind spots and needed personnel.